The eCommerce Platform to Sell With Your Own Brand
Get Your Ecommerce Started
Whether just getting started or an established brand, EasyStore provides an all-in-one e-commerce solution for you to run a business online. Accept orders anytime, everywhere physically with EasyStore POS. Freely personalize your website SEO, keep your site optimized and be found on Google.
Build your Ecommerce store in under 5 minutes and start selling products directly
Create an online store to sell digital products
Sell products and subscriptions. Add and sell products or content you create no matter if it’s a t-shirt, a digital file or a subscription.
- Digital products of all types: Sell ebooks, videos, audio & music, and any other files like PSD, AI and many more.
- Physical products: Sell t-shirts, art, merchandise, or any other product that requires shipping.
- Subscriptions: Create subscription products and charge your customers on a daily, monthly or yearly basis.
No web developers needed. We are a true plug and play Ecommerce platform
OUTRAGEOUSLY POWERFUL e-COMMERCE
GrooveKart Was Made For Print-on-Demand and Drop-Shipping with All These Platforms Built Right In. We Make It Easy To Find Hot Selling Products! GrooveKart™ has more powerful standard features than the leading platforms at one insanely low price.
Spocket allows you to choose the best products to sell from thousands of dropshipping suppliers
Top US/EU dropshipping suppliers
Join more than 30,000 entrepreneurs who use Spocket to smoothly manage their dropshipping business! Order Product samples right from the dashboard in a few clicks. Easily test out the products and suppliers to build a reliable business.
DISCOVER THE EASIEST WAY TO SELL, LICENSE & SECURELY DELIVER ANY TYPE OF DIGITAL PRODUCT
INSTANT BENEFITS AT A GLANCE
ProductDyno centralizes all your payment processors, autoresponder systems, hosting, and everything you can think of in one area. Create profitable combos of paid and/or paid and free bonus products under a single collection. You can sell products individually or combine them together and sell access to the collection.n.
Inspire, teach, sell with live & automated webinars
Sell with live & automated webinars
ClickMeeting is a great tool to organize periodic events and talk to a large audience for a reduced cost. Video conferencing software for product demos, online courses, business meetings and webinars.
Top 10 Tips on Running a Widely Successful and Profitable Ecommerce Business Online
1. Know your target market
You probably heard this many times over, but believe me, if you have taken the time to research your target market and find out what their exact needs are then you have already taken the first step towards success. For example, if you were to start selling a new, more effective brand of dishwasher detergent, you would need to make sure that before you waste all your well-earned money into marketing and advertising, that you know what exactly is your target market looking for. Are their concerns related to the pricing? Or is the brand that interests them? Or do they prefer a liquid detergent as compared to powder or tablet form? I’m hoping that you’re starting to see the picture. And that is why the big companies spend so much money on ‘market research’. This information alone saves them millions of dollars and promises a substantial gross profit margin. Now a normal person, such as ourselves, do not have that type of money to spend on research but there are other tools that we can use to find out what our target market is searching for.
2. Set Goals and Plan out your Strategy
The second most important step for you to be successful in either online or offline business, is to sit down and over a cup of coffee carefully plan out and structure your ideas before jumping headlong without a direction. At this point some of you must be thinking, “Yes Ammar, I already know my goals and its pointless to plan each detail out as they’re all in my head”.
If anyone of you has not read “Think and Grow Rich” by Napolean Hill, then I would recommend it now. As it is one of the most powerful books written on the subject of success. And one of its most important ideas revolves around the notion of planning and writing down what are you exact long-term and short-term goals are and what steps you are going to take to reach them. This is one of the major ways by which you can keep motivated, especially during those ‘dull days’.
The best and the only way to plan, is to sit down with a piece of paper and pen and write down your exact short-term (attainable and realistic) goals, the exact amount of money that you would like to receive, the exact methods that you will utilize to reach this amount and the exact date by which you want to achieve this goal. Be it extra income, money for a new car, purchasing of clothes, items that you’ve wanted etc. Write it all down in a paragraph form or a couple of sentences so that it forms a strong statement about your desires and your actions.
You should read this statement aloud, every day before going to bed and once when you wake up, in order to remind yourself and your subconscious mind about the importance of your goal and the things you need to implement that day to get closer to that goal.
The old adage still stands true to this day, “If you fail to plan, you plan to fail”. Plus, having well thought out plans and ideas will save you a lot of time and money in the future and if ever you do need to borrow money, you will be able to acquire this funding more easily as you would have well, written-out plans about the steps that you would be taking.
3. Decide on the budget for your Ecommerce Project
The first question you need to ask yourself, is “do I have enough money to cover my starting expenditures or will I need to borrow money from the bank or friends?”
My advice to you would be to stay away from Bank loans and lines of credit as much as possible because reimbursing them can very soon become a nightmare and to convince them to give you a loan would require you to show them a detailed plan of your future actions, and I mean detailed.
So therefore, if you need the money, your first source should be your relatives, friends as they would be pretty happy to give you money to get you started on your business.
But I’m pretty sure that you have more than enough capital to start up with your business online as that’s the beauty about the internet; Your initial start-up costs are extremely low.
Most people start out with a budget of less then $100. Registering your domain name and finding a good hosting company should cost you about $50, and that’s it, You’re READY! A good place to visit for hosting and registering is www.websitesource.com as they have plans that can get you set up for less then $30.
4. Design and Build Your Ecommerce Website
Ah, now comes the step where the majority of the people groan and moan and even consider giving up BEFORE they’ve even begun! The first thing that you need to know is, you DO NOT need a graphics-laden, picture perfect site to be successful online.
In fact, people should be concentrating more on their sales copy as opposed to the “fanciness” of their website. The people who will be visiting your website, are not looking for fancy graphics with dazzling logos and navigation but instead information on how your product/service can benefit them.
In order for your site to be successful, you need to ensure that the it works and that all the elements of an easy navigation are present. This means, that you should have a navigational bar which contains all your important links
5. Plan your Salescopy
You might be asking yourself, “why would I possibly need salescopy?”. The answer is very simple, because salescopy acts as your personal contact with the majority of the people who visit your site. It acts as your own, personal salesman who keeps pitching 24/7.
On the internet, you have to create relationships with your customers as soon as possible. And in order to do that, you need to ensure that you present yourself as a credible business owner with a very useful product to sell for your target market. Without salescopy, this would not be possible and you would be giving up atleast 90% of your profits.
I could go on for longer about the importance of salescopy, but I’ll spare you the details and leave you with one thought: Your Site Needs Salescopy, whether you are selling one product or ten…
There has been a long debated question on the net of whether you need ‘long copy’ (6-10 pages) or ‘short copy’ (1-6 pages). And my opinion is that ‘long copy’ wins hands down.
6. Submitting your site to the search engines
Why should the aspiring entrepreneur submit his site to the search engines? Traffic, Traffic and more Traffic. Every body knows that in order to make sales and start receiving a nice paycheck every month, you need to have a consistent flow of traffic to your site every day of the week.
Statistics have repeatedly shown that anywhere from 20% to 80% of your visitors will find your site, using the search engines.
Search engines should not prove to be the only source of advertising for your site but it would be a very good place to start.
Link Popularity: Determined by the quality and quantity of sites linking to yours. You can check out your own link popularity by going to a site like www.linkpopularity.com. You can increase your popularity by firstly making your site as informative and engaging as possible and secondly by contacting other sites that are also targeting your target market and requesting a link (or perhaps link-swap or affiliate program).
Link Relevancy: This takes into account the sites that are linking to yours. Are these sites relevant to yours (meaning are they offering the same or similar products/services) and does the site linking to yours contain the keywords that people are using to access your site.
Keywords and phrases: Keywords and phrases make up a very important aspect of your site ranking. The one thing you have to keep in mind is that are you ‘targeting the same keywords’ that your target market is searching for. And you should go for multiple, targeted keywords rather then the highly competitive ones.
7. Ways to get free, cheap and effective advertising for your Ecommerce site
Requesting links from relevant sites: This happens to be the easiest and most lucrative ways to drive tons of traffic to your site, provided that the sites you contact are high traffic ones.
Getting links from other relevant websites, goes lengths to build your credibility with your target market and also enhances your chances of moving up in the search engine rankings.
Giving away Free Advertising and Expert Content: Even though at first, this seems to most people as a wasted attempt. Do not underestimate it, as it gives your readers a reason to trust you and put their faith in you.
We all know that once your customers or visitors trust your opinions and realize that you are knowledgeable about your target market, they would be much more at ease to purchase from you and would not need to be continually convinced.
8. Growing and Using Opt-in E-mail Marketing
E-mail has now become such a big part of our lives that overlooking this medium of advertising and marketing would surely affect your business in the long run. Email marketing can be tricky and you have to ensure that the people that you send your promotional email to are opt-in subscribers for your newsletter or service.
The numerous advantages of e-mail marketing include:
It can save you hundreds of dollars on costly advertising as unlike conventional mediums of marketing, with e-mail marketing you can see the results of your promotional material within hours.
You are, in essence, sending your subscribers and clients information that they have requested and therefore they will be very responsive to your claims.
You have the ability to develop a relationship with your subscribers and clients. Be consistently e-mailing your subscribers, you will give them a chance to trust you and acknowledge your knowledge of your target market and therefore the next time you send them an offer, they will definitely take a second look at what you have to offer.
Plus, E-mail marketing is completely free, especially if you are e-mailing your newsletter subscribers or your service clients. And most importantly, it WORKS!
9. Remain Consistent!
Do you know the one reason why 80% of the home-bases businesses that people start up, both offline and online don’t see success. Yeah, you’ve guessed it, it’s CONSISTENCY. All over the world, people are trying to find the secrets to becoming rich and going in for quick retirement, but they always forget the basic essentials.
I have too, many times over. And it takes practice and confidence but you have to remain consistent. So many people have given up, just a few steps from success. Remember, failure is just temporary and before striking gold, you might have to bear some temporary failures. But these should be regarded as tests and an opportunity to learn from.
There is a simple, yet very powerful saying that defines the mindset of a born winner.
10. Test your ideas, again and again and again…
Ever wanted to know the real truth behind all those millionaires and big businesses? Well, the heading says it all. Sounds simple, I agree, but if you keep an accurate record of all your advertising material, marketing methods, number of visitors, number of visitors turning into customers etc you will be able to immediately correct any and all flaws and spend your marketing capital into only those methods that actually work.
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